What do search engines provide?
Answers and the information users are searching for
Would you trust or use a search engine that linked you to a load of low-quality rubbish websites? No, me neither.
Do you want your website to rank higher in the search engines?
Well yeah, obviously. How can I do this?
by providing the answers and information your customers are looking for
By answering the questions your customers have about your product or service i.e. By providing great quality content, content you’d remember and link to friends.
But what is website content?
Content is the text, photos, graphics, video on a website but it has to be good quality
Good quality content is accurate, well witten and relevent. Content expert Kristina Halvorson offers the following definition of great content
Great content meets users’ needs and suports key business objectives